Days to Fir$t Dollar
From the day a new franchisee signs his agreement to the day he makes his first dollar of revenue… What would profitability look like if you could close that gap?
Days to First Dollar:
- Shortens the new business start up phase to capitalize on the excitement and enthusiasm of “signing day”.
- Guarantees 50% quicker start up than your system’s historical average
- Supports and supplements your training to keep your new franchisees in a successful cycle of revenue generating activity.
Because revenue generating activity drives success. Ultimately it all comes down to sales. Sales for the new franchisee, new unit sales for the franchisor.
A key factor in new unit sales is successful validation:
your existing franchise owners consistently give a glowing report when qualified prospects call to get the inside story.
When prospects make these calls, they ask questions like:
- Have you met your annual revenue goals?
- How long did it take you to meet those goals?
- How long were you in business before you reached breakeven?
While prospects are interested in the answers to questions about training and marketing and such, the key question they are asking – directly or indirectly – is: Are you making money?
In our 15 years working with franchise owners, a consistent success factor we uncovered is how quickly a new owner starts making money.
Until they establish a level of success and confidence, new franchisees are evaluating their purchase and it is common for fear, uncertainty and doubt to creep into their minds. “FUD” cripples your new franchisee and so begins a vicious cycle of inactivity.
While they are working long hours, often your new franchisee is doing everything BUT revenue generating activity. (and if you are the new franchise owner – be critically honest – are your hours spent in revenue generating activity?)
Our Days to First Dollar process is like personal trainer sessions with your new gym membership or Apple Computer’s Genius Bar with your new MAC purchase – we get you successful quickly.
